Loons is getting real world wind and weather data and lets you launch a virtual balloon with a little message into a simulated atmosphere.
Everybody can see and pop the loons closest to their current location.
No, your loon will not burst once it reaches the stratosphere - we have skipped that part.
When a loon is popped the message and email address of the sender will be revealed. The sender is a added as a loon-buddy and you can get in contact with each other.
The more distance a loon has travelled the more loon-miles you will gain.